AREN'T THE PROBLEM.
while others keep hearing "can you do it cheaper?"
It's not skill.
It's positioning.
If this is you, keep reading.
- × You get enquiries that open with "how much for photos?"
- × You're charging less than you want to because you don't know how to justify more.
- × You've tried to "put yourself out there" but nothing seems to cut through.
- × You're working so hard, trying your best, but still not building the business you imagined.
- × Other photographers seem to attract clients who just get it — and you can't figure out why.
- × You feel like you're being dragged into a race to the bottom — photographers in your area charging $200 for a full session, and you can't figure out how to stay out of that fight.
THE DIFFERENCE
ISN'T THE PHOTOGRAPHY.
IT'S HOW THEY CONNECT
WITH THEIR LEADS.
Even when the first message is "how much for photos?" — the photographers charging premium prices know how to shift that conversation. They've done the work to understand exactly who they're for, what they actually sell, and how to say it in a way that makes the price feel obvious.
When a client understands precisely what you offer and why you're the right person for them — they don't negotiate. They book.
"Without it, you'll keep competing on price. With it, price becomes the last thing they ask about."
— Kurt Sneddon, Find Your FocusWHY MOST PHOTOGRAPHERS
STAY STUCK ON PRICE.
Most photographers trying to fix their marketing go looking for better photos to post, a new logo, or a more professional website.
None of that works if your positioning is unclear.
Positioning is simply this: do the right people immediately understand what you offer, who it's for, and why you're the right choice for them? If clients are leading with price, the honest answer is probably no — and that's not a criticism. It's just that nobody ever walked you through how to answer the right questions. How to reframe what you sell so clients understand the value before they ever see a price.
Think about it this way.
worth $1,200?
Something you'll look at every day for the rest of your life?
Or exactly what it's worth?
Same photograph. Completely different conversation. That's positioning. And once you know how to have that conversation — in your ads, on your website, in your first reply to an enquiry — the right clients stop comparing you on price. Because you've given them something more important to think about.
FIND YOUR FOCUS IS A
GUIDED PROCESS
THAT EXTRACTS YOUR
POSITIONING FROM YOUR OWN STORY.
Seven short videos — none longer than 10 minutes — walk you through a series of questions that most photographers have never been asked. Questions about who you actually connect with, what your clients are really buying when they book you, and what makes your approach genuinely different from every other photographer in your market.
As you answer, you'll use ChatGPT as your thinking partner — not to generate generic content, but to reflect your answers back as sharp, specific positioning language you can actually use.
By the end you'll have something most photographers are missing entirely: a clear understanding of your value that you can put into words. Words that go on your website, your social media, your ads — and that make the right clients feel like you're speaking directly to them.
Those clients don't ask "how much for photos?" and disappear. They ask when you're available.
WHERE YOU ARE.
WHERE YOU'LL BE.
- Enquiries that lead with price and go nowhere
- Messaging that sounds like every other photographer in your market
- No clear answer to "why should I choose you?"
- Undercharging because you can't articulate why you're worth more
- Working constantly but not building toward anything
- A clear understanding of what you actually sell — and how to say it
- Messaging that makes the right clients feel like you're speaking directly to them
- A confident answer to "why should I choose you?" that makes your price feel obvious
- A positioning foundation you can use across your website, social media and ads
- ChatGPT trained on your business — ready to write blogs, ads and content in your voice
7 VIDEOS.
ONE HOUR.
A COMPLETELY DIFFERENT
WAY OF THINKING.
None longer than 10 minutes. You could start this afternoon and finish before dinner.
SNEDDON
I've been a professional photographer for 20+ years. I've built studios in Sydney and New York City. I've trained photographers in my team and mentored photographers in everything from Photoshop to building their businesses.
My online community is called Humble Togs Club because I was sick of photography education being dominated by gear obsession, ego, and people selling the dream of overnight success.
Find Your Focus is about clarity. Knowing who you are. Knowing who you serve. Being able to say it simply. And using the tools available to us to get there faster than you ever thought possible.
REAL PHOTOGRAPHERS.
REAL RESULTS.
Find Your Focus is newly launched
Specific testimonials for this walkthrough are on their way. In the meantime, here's what photographers say about working with Kurt and the Humble Togs community. The approach you'll find in this walkthrough is the same one that's already changing how these photographers think about their business.
ONE HOUR. $37.
STOP LEAVING MONEY
ON THE TABLE.
(with ChatGPT)
The guided walkthrough that gives photographers the positioning foundation to stop competing on price.
- Understand exactly why clients are price-shopping you
- Build a value proposition that makes your price feel obvious
- Develop messaging that attracts clients who don't negotiate
- Identify and deeply understand your ideal client
- Create a marketing direction rooted in your real value
- Use ChatGPT to generate ads, website copy and content in your voice
- 7 focused videos, none longer than 10 minutes
- Works for portrait, family, headshot, wedding, commercial and event photographers
- Lifetime access, rewatch any time
Launch pricing · USD · Lock it in before the price goes up
Get Instant Access for $37Go through the walkthrough. If you don't feel clearer, email me and I'll refund you. No hassle.
STRAIGHT
ANSWERS.
Do I need to know how to use ChatGPT already?
Is this just another "AI prompts for business" course?
What type of photographer is this for?
I'm experienced. Is this too basic for me?
How long does it take to complete?
What if it doesn't work for me?
Is this a subscription or a one-off?
What's Humble Togs Club?
Do you offer private coaching?
THIS FAR FOR NO REASON.
START CHARGING WHAT YOU'RE WORTH.
Your work deserves to be taken seriously. One hour to build the foundation that makes that possible.
30-day money-back guarantee · No risk
HOW DID YOU LIKE
THIS PAGE?
You know Claude AI built the entire thing for me, right?
How? By starting in ChatGPT, and then Claude, with both tools having deep context on who I am, how I speak, and exactly who my ideal audience are — SPOILER ALERT: It's YOU!
The copy, the layout, the structure, the tone. All of it has been engineered to appeal to the specific person you are.
Imagine what this does when you identify and figure out who YOUR IDEAL AUDIENCE IS.
That's the whole point of this walkthrough. Let me help you use the AI tools available to us to rocket your marketing well above anything you thought was possible.
This page is the proof.
AI + the right context + a clear understanding of your audience = marketing that actually sounds like you. That's what Find Your Focus teaches.
CLARITY IN ONE HOUR.
You'll get instant access as soon as your order is confirmed.