⚡ Launch price $37 — going up to $97 soon  ·  Lock it in now →
Find Your Focus with ChatGPT — Kurt Sneddon
7 videos · Under 10 mins each · Done in an hour

A 1-hour AI walkthrough — 7 videos, none longer than 10 minutes — that helps you uncover what makes you different as a photographer and turn it into branding and marketing that actually connects.

$37
$97
Launch Price
Get Instant Access →

Instant access · Work at your own pace · 30-day money-back

YOUR PHOTOS
AREN'T THE
PROBLEM.

Your branding and messaging probably are.

⚡ Sound familiar?
  • × You blend in with every other photographer online — and you know it.
  • × You can't clearly explain what makes you different, even when someone asks.
  • × Your messaging feels scattered, inconsistent, or just… generic.
  • × You attract the wrong clients — or not enough of them.
  • × You waste time guessing what to post or say online.
  • × You've tried ChatGPT and got AI-sounding garbage that sounded like everyone else.

You're not behind. You're not bad at marketing. You just haven't found your focus yet. And without that, even the best marketing advice in the world won't stick. The good news: this walkthrough takes about an hour. 7 short videos. You can be clearer by tonight.

The actual problem

GENERIC IN.
GENERIC OUT.

Most photographers try ChatGPT, hate the output, and assume AI just isn't for them.

"The problem isn't ChatGPT. The problem is that you fed it nothing and expected something. When you don't know who you are, AI just amplifies the fog."

— Kurt Sneddon

This course starts before you open a chat window. You work out your strengths, your story, and what makes your approach genuinely different. Then — and only then — you use ChatGPT as a real thinking partner to sharpen it into messaging that sounds like you.

Most photographers do this
  • Open ChatGPT, type "write me a bio"
  • Get generic slop, feel frustrated
  • Rewrite it themselves — still sounds off
  • Copy what seems to work for other photographers
  • Post inconsistently and wonder why nothing lands
What this course teaches
  • Get clear on your strengths and approach first
  • Give ChatGPT the right context about YOU
  • Get output that actually sounds like you
  • Build messaging that's genuinely yours
  • Attract the right clients with confidence
What you'll walk away with

REAL THINGS
YOU CAN USE.

One hour. Seven videos. A serious amount of clarity. Here's what you'll have on the other side.

01
A clear photography brand position
Not a tagline. A genuine understanding of what makes your work and approach different.
02
Messaging in your voice
Copy that sounds like you — not a robot, not every other photographer's website.
03
An ideal client profile you believe in
Not a fake demographic. A real understanding of who you're best suited to work with.
04
Meta ad concepts
Starting points for paid ads — written in your voice, for your audience.
05
A landing page framework
A clear structure for a page that actually converts — not just looks decent.
06
Prompts you'll keep using
Built around your specific business — not generic templates that produce generic output.
The curriculum

7 VIDEOS.
ONE HOUR.

Each video is under 10 minutes. The whole walkthrough takes about an hour. No padding, no fluff — just the stuff that actually moves the needle. It's built for photographers who've started courses before and never finished them.

01
How to actually communicate with ChatGPT
Why most photographers get terrible output — and the simple shift that fixes it. Not prompt hacks. How to give AI what it needs to actually help you.
02
Uncovering your natural strengths
Before you can market yourself, you have to understand yourself. A structured process to surface what makes your approach different — even if you can't currently articulate it.
03
Finding the emotional patterns in your work
The best photography brands are built on something real. We dig into the emotional thread that runs through your work — the thing clients feel, not just see.
04
Understanding your ideal clients
Not a demographic. A person. ChatGPT as a thinking partner to build real client insight — the kind that makes your marketing feel like it's speaking directly to someone.
05
Clarifying your brand positioning
How to define your niche, your voice, and your position — without pigeonholing yourself or sounding like a marketing textbook.
06
Building your messaging
Words that actually communicate your value. Use ChatGPT to draft, refine, and sharpen until it sounds like you — but clearer.
07
Creating your marketing direction
Meta ads, landing page framework, content starting points — all rooted in the clarity you've built. Not templates. Yours-specific direction.
Kurt Sneddon
Your mentor
KURT
SNEDDON

I've been a professional photographer for 20+ years. I've also spent most of that time mentoring photographers — and the same problem comes up again and again.

The work is good. The marketing is a mess. Not because photographers are bad at marketing — but because they've never had the right tools to figure out who they actually are and who they're genuinely for.

I built Humble Togs Club because I was sick of photography education being dominated by gear obsession, ego, and people selling the dream of overnight success.

Find Your Focus is about clarity. Knowing who you are. Knowing who you serve. Being able to say it simply. And using ChatGPT — properly — to help you get there.

What photographers are saying

REAL FEEDBACK.
REAL PEOPLE.

Find Your Focus is in launch mode

Specific testimonials for this walkthrough are on their way. In the meantime, here's what photographers are already saying about working with Kurt and the Humble Togs community — the approach, the tone, and the results speak for themselves.

★★★★★
"It's private, supportive and full of photographers who genuinely wanna help each other. I've learned soooo much and I've discovered I have something to offer too!"
Jessa
Photographer — USA
★★★★★
"Are you sick of putting your stuff out on the internet, just to have some guy tell you how horrible of an artist you are because you didn't have your ISO perfect? Kurt is amazing. The people there are amazing."
Sean "Randy"
Photographer — USA
★★★★★
"Kurt jumped on a Zoom call with me! If you're after a community which is soooooo supportive — they don't make you feel like an idiot. Jump into the community!"
Tammie
Photographer — Australia
★★★★★
"I came across Kurt on TikTok. What he's building is FANTASTIC. I would jump on board now. Before the price goes up."
Hannah
Professional Pet Photographer, 15 years — Scotland, UK
★★★★★
"I've met a lot of people in this creative world that just SUCK. They gatekeep. Kurt is building a thing here that kind of avoids all that. I couldn't recommend him more."
Andrew
Photographer — New Jersey, USA
★★★★★
"I love it here — there really isn't any jerks! I was able to ask questions and level up my skills. It's cool to see everyone's skills grow just as much as mine have."
Sonia
Photographer — New York, USA
Enrol today

EVERYTHING IN.
NOTHING OUT.

FIND YOUR FOCUS
(with ChatGPT)

A 1-hour AI walkthrough for photographers who are done feeling invisible. 7 videos. Under 10 minutes each. Done today.

  • 7 focused videos — none longer than 10 minutes
  • Complete the whole walkthrough in about an hour
  • Learn how to use ChatGPT as a real thinking partner
  • Step-by-step process to clarify your brand and positioning
  • Uncover what makes you genuinely different
  • Build messaging that sounds like you
  • Meta ad concepts + landing page framework
  • Prompts you can keep using long after the walkthrough
  • Lifetime access — rewatch anytime
$37
going up to $97

Launch pricing — lock it in before the price goes up

Get Instant Access for $37
🔒  Secure checkout  ·  Instant access  ·  30-day money-back guarantee
Go through the course. If you don't feel clearer — email me and I'll refund you. No hassle.
Questions

STRAIGHT
ANSWERS.

Do I need to know how to use ChatGPT already?
No. The course starts from scratch and teaches you how to use it properly — which is the whole point. Most people who've tried ChatGPT have been using it in a way that produces generic output. We fix that from the start.
Is this just another "AI prompts for business" course?
It's not. This course is about branding, positioning, and marketing clarity — and it uses ChatGPT as a collaborative tool to help you get there. The emotional and strategic work comes first. AI is the tool, not the subject.
What type of photographer is this for?
Primarily photographers building a business — wedding, portrait, commercial, brand, lifestyle, family, events. If you have a portfolio and clients but struggle to market yourself clearly, this is for you. Genre matters less than the problem it solves.
I'm experienced. Is this too basic for me?
Unclear positioning isn't a beginner problem — it's one of the most common problems for experienced photographers. If you've been shooting for years but your marketing still feels vague, this will help.
How long does it take to complete?
7 videos, none longer than 10 minutes. The whole walkthrough takes about an hour. You could start it this afternoon and be done before dinner. Lifetime access means you can rewatch anything whenever you need to.
What if it doesn't work for me?
If you go through the course and don't feel clearer about your positioning and marketing direction, email me and I'll refund you in full. 30-day guarantee. No awkward process.
Is this a subscription or a one-off?
One-off payment. You pay once, get lifetime access. Done.
wait — one more thing

HOW DID YOU LIKE
THIS PAGE?

You know Claude AI built the entire thing for me, right?

How? By starting in ChatGPT — and then Claude — with both tools having deep context on who I am, how I speak, and exactly who my ideal audience are. The copy, the layout, the structure, the tone. All of it.

That's the whole point of this walkthrough. Let's help you use the AI tools available to you to rocket your marketing well above anything you thought was possible.

This page is the proof.

AI + the right context + a clear understanding of your audience = marketing that actually sounds like you. That's what Find Your Focus teaches.

You already know if this is for you
YOU'VE STRUGGLED
WITHOUT A CLEAR
DIRECTION FOR TOO
LONG NOW.
THIS IS WHERE
THAT CHANGES.

The photographers who seem to be thriving aren't necessarily better at photography. They're clearer about who they are, who they're for, and how to say it. One hour. Seven videos. That's what it takes to start closing that gap.

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Find Your Focus (with ChatGPT) is an educational course. Results vary depending on individual effort, existing brand clarity, and business context. We don't promise instant success or guaranteed income — we promise a clearer, more confident understanding of your photography brand and marketing direction.

Find Your Focus — $37 launch price
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